Web pages especially for Iphone/Ipod Touch

I was wondering how the embed a media file into HTML for the mobile Safari browser on Apple's Iphone or Ipod Touch. Therefore, I looked up how others are doing it and what's in the documentation Apple:

1. BBC has made a portal to its podcasts : http://www.bbc.co.uk/radio/podcasts/directory/ip/ or you can just go to bbc.co.uk/podcasts.
   
   The code used to embed the mp3 podcasts is:
   
<embed width="100%" height="22" enablejavascript="true" controller="false" autostart="false" pluginspage="www.apple.com/quicktime/download" src="http://downloads.bbc.co.uk/podcasts/northernireland/nimusic/nimusic__20071112-2215.mp3"/>

   More info on BBC podcast portal.
   


2. Also Apple makes their trailers available in an Ipod Touch / Iphone friendly way. The URL is http://www.apple.com/trailers/iphone/
   Here's the HTML code that Apple uses to embed the Beowulf movie:
   
<embed src="http://movies.apple.com/trailers/iphone/images/greenband_320x133.png" href="http://movies.apple.com/movies/paramount/beowulf/beowulf-fte_i320.m4v"
target="myself" width="320" height="133"
controller="false"
autoplay="false"
scale="1" cache="true" type="video/quicktime" pluginspage="http://www.apple.com/quicktime/download/">

   Ars Technica has some screenshots of Apple trailers on the Iphone.
   
3. The code proposed by Apple looks like this:
   
<script src="AC_QuickTime.js" language="JavaScript" type="text/javascript"></script>
QT_WriteOBJECT_XHTML('http://d2.mikseri.net/m/30a/30007249206/Frozen%20Silence%20-%20Cherish.mp3', '32', '16', '',
'autoplay', 'false',
'emb#bgcolor', 'black',
'cache','false',
'align', 'top');

   The URL is to a piece of music of the album "Frozen Silence" by Matti Paalanen.
   


4. Also the indie site http://ourstage.com has Iphone specific pages according to Techcrunch. But when surfing to that page on my Ipod Touch i get no specific content.
   

To get those HTML codes, go to about:config in Firefox and set the value of general.useragent.extra.firefox from something like 'Firefox/2.0.0.9' to 'Useragent "Mozilla/5.0 (iPod; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML,like Gecko) Version/3.0 Mobile/3A100a Safari/419.3' and then surf to the URL for ipod touch or iphone and inspect the page source.