Cast for two

Tuesday, July 22, 2008

About brands, strategy and innovation

I'm often involved with strategy and innovation affairs of the public broadcaster that employs me. But branding was something I walked around and left to the professionals. Since I saw the presentation of Marty Neumeier titled "Brand Gap: how to bridge the distance between business strategy and design" :
The Brand Gap
it all ties together. Strategy, branding and innovation fit into a bigger picture. Thank you Marty for providing your presentation. I'm considering buying your books.

Friday, July 11, 2008

New 2.0 firmware for Ipod Touch

I'm a happy owner of an Apple Ipod Touch 16GB. Today, the new Iphone 3G is launched. With it comes new firmware. The firmware is also available for the Ipod Touch. You can buy it for 10 dollar. Iphone firmware 2.0 is for free (meaning Apple is getting 10 bucks from you in an other way). I bought the 2.0 version because my employer uses Exchange. Until now I was using Google but small details prevent me to transparently interact with my work collegues.

Apple - iPod touch - What2019s New
Uploaded with plasq's Skitch!

Before you upgrade to version 2.0 you must upgrade Itunes to 7.7. One of the nice features, that comes with Itunes 7.7 is that it allows syncing your Google Mail contacts with those in Addresbook and on the Ipod in both ways. Just connect the Ipod with the USB cable to your labtop, fire up Itunes and go to the info tab :
Uploaded with plasq's Skitch!

Now we have to wai untile the Itunes server become available. It seems they are flooded massively by al the new iphones. Let's hope Apple sorts this out soon.