Cast for two

Tuesday, July 22, 2008

About brands, strategy and innovation

I'm often involved with strategy and innovation affairs of the public broadcaster that employs me. But branding was something I walked around and left to the professionals. Since I saw the presentation of Marty Neumeier titled "Brand Gap: how to bridge the distance between business strategy and design" :
The Brand Gap
it all ties together. Strategy, branding and innovation fit into a bigger picture. Thank you Marty for providing your presentation. I'm considering buying your books.

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