About brands, strategy and innovation

I'm often involved with strategy and innovation affairs of the public broadcaster that employs me. But branding was something I walked around and left to the professionals. Since I saw the presentation of Marty Neumeier titled "Brand Gap: how to bridge the distance between business strategy and design" :

it all ties together. Strategy, branding and innovation fit into a bigger picture. Thank you Marty for providing your presentation. I'm considering buying your books.

New 2.0 firmware for Ipod Touch

I'm a happy owner of an Apple Ipod Touch 16GB. Today, the new Iphone 3G is launched. With it comes new firmware. The firmware is also available for the Ipod Touch. You can buy it for 10 dollar. Iphone firmware 2.0 is for free (meaning Apple is getting 10 bucks from you in an other way). I bought the 2.0 version because my employer uses Exchange. Until now I was using Google but small details prevent me to transparently interact with my work collegues.

Uploaded with plasq's Skitch!

Before you upgrade to version 2.0 you must upgrade Itunes to 7.7. One of the nice features, that comes with Itunes 7.7 is that it allows syncing your Google Mail contacts with those in Addresbook and on the Ipod in both ways. Just connect the Ipod with the USB cable to your labtop, fire up Itunes and go to the info tab :

Uploaded with plasq's Skitch!

Now we have to wai untile the Itunes server become available. It seems they are flooded massively by al the new iphones. Let's hope Apple sorts this out soon.

No download mac version of Spore Creature Editor

UPDATE sunday 14 september 2008, 22u08: A download of the complete Spore game for mac is available here : http://www.gametreeonline.com/product.php?productid=16168
(Thx, matt)


UPDATE za 21 juni 2008, 11u30: A download version will become available by Gametree (hopefully soon).

Being delighted with EA's Spore Creature Editor free demo (I excuse them for the bugs), I preordered the full version for 6,99 euro. When the transaction was cleared, I got an email with a download url of the PC version instead of the MAC version. Moreover, it turned out that I had to use EA download manager that is only availble for PC. Today, I got an EA support mail stating that the full version of the EA Spore Editor is only for PC. Lukily, they kindly suggest a refund. I guess EA is more concerned with the Take-2 takeover than building support for games on mac.
Fortunately, this is now cleary indicated on the spore website (it was not when I preordered the full editor):

No download mac version is available. Only the box version is for mac.

Spore Creature Editor Demo is available

Here you can download the free demo of the Spore Creature Editor. This is what my nine years old son made:


I preordered the full version of the Spore Creature Editor for 6,99 euro. For the moment, I can't find the download link. I think it has something to do with the clearance of my visa card.

Also in the free demo, I could not type the @ sign. Very inconvenient because you need to enter an emaik adress to register. This does not work from an Belgian keyboard. A first i8n bug ??

Making popcorn with a gsm is a spoof

Also three bananas are extremely dangerous ;-) :

(thx, bnox for the tip)

The gsm-popcorn movies are viral marketing from a bluetooth vendor Cardo Systems:

How to make popcorn with a GSM ?

On youtube,

four people phone to four GSM phones that lie around some corn seeds. As a result of the GSM's going off, the seeds turn into popping popcorn. Peter Van De Veire, a popular radiomaker in Flanders Belgium, conducted the same experiment :
but corns stayed corns. Did the radiostation stubru something wrong or are the youtube movies spoofs ? I think they are but I'm not sure. The question is relevant because lot of people will takes those popping popcorns as proof the GSM harm our body. And that conclusion is entirely unscientific.

Violin virtuoso plays a theme from Zelda Ocarina of Time

Blogmeet leuven

I went to the blogmeet in leuven on saturday 24 may 2008. I encountered Dries en Carolien, the guys's from Stew, Pietel, Maarten Schenk, lime, boskabout, kikkertje-s and some other people. You can find reactions about the event here (in Dutch). The event matched a pattern: newly formed online networks leads to the urge to meet offline. The offline meeting grows the online community. I saw that with the online communities formed around the TV formats "Debby and Nancy" and "Emma". Similarly, I belong somehow to the network of blogger in Leuven and was interested to meet them.

"VRT and 3D" slides presented at Multimania 08

On Friday 23 may 2008, I was invited to talk at Multimania 08. Here are the slides that I presented:

| View | Upload your own

Speaking at multi-mania '08 in Kortrijk

Next, Friday 23 may 2008, the multi-mania one-day free conference is organized for the 8th time expecting about 800 attendees. The conference is targetted at multimedia addicts. I'm one of the 30 speakers invited from around the world (but actualy I was born in the place of the venue ;-) ). I'll present in Session 4 at 14u in the red room about the "VRT and 3D". I intend to tell about our virtual world in 3D for kids, ketnetkick, that has been recently launched in the UK by BBC as Adventure Rock. Next, I will elaborate why VRT is considering 3D virtual worlds and it's challenges for a public broadcaster (cost to make, flash crowds, from hard core to casual, ... Items discussed in a IBBT research project called Teleon.) I'll hope to see you there if you're interested but the organisation tells me that the session is already fully booked by 120 attendees. But maybe there will be some people that don't show up. So if you still have to sign up, there maybe still hope to get in.

Unboxing Nintendo Wii Fit

Some two weeks ago, I got an SMS that my preordered Wii Fit balance board had arrived. Here are some pictures when unboxing the new thing:





An yes, just in case you might dought, I set a goal to lose some weigth that was nicely met this weekend...

The Force Behind Star Wars: Turning Design Ideas into Reality

I just found this presentation and found it awesome. He refers to the book "Good to great" by Jim Collins in how to assemble teams. The book is from 2001 and reviews are not that enthousiastic. For the rest, a must see presentation! I hope I can find the links to the video fragments.

May that force be with you !

From: stephenpa, 5 months ago

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You’ve got an idea. Maybe it’s a new idea for a web application. Maybe it’s a new product idea you need to push through your organization. The question is: How do you turn an idea into reality?

To answer this question, we’ll look at the making of Star Wars. We’ll look behind the scenes at what it took to get George Lucas’s space fantasy from script to screen. From assembling the right team to navigating the Hollywood corporate studio environment to tapping into powerful universal patterns—this presentation suggests more than a dozen lessons UX designers (and developers!) can all learn from this adventure.


SlideShare Link

Calculate your Twitter quotient

Peter Forret made a webtool that calculates the Twitter quotient of a twitter account. Here's mine:

Apparently I ramble to much, therefore I started blogging again.

About fonts : switched to Lucida Grande

After reading an article that complains that Apple mixes up the wrong font families, I checked the font of this blog. This blog is using the Tekka template (a style modified from glish). Low and behold, the font was Trebuchet MS. It's especially the last two letters that motivated me to try anonther font ;-). Therefore, I adapted the blogger style file and replace "Trebuchet MS" with "Lucida Grande". Since I'm not that much into style and taste things, why not follow the advice from the professionals ? Let me know if you like it.

Unboxing Wii Mario Kart

My children love playing Mario Kart on their Nintendo DS. Therefore buying them Wii Mario Kart was a no brainer. It will predictably be a hit with them. I preorder the game and an extra Wii Wheel at Game Mania and today I got an SMS alerting me it arrived. I was in the neighbourhood of the shop, so here are some unboxing pictures:




Official release of the game is foreseen for tomorrow 11 april 2008. Some predict shortages of Wii Mario Kart already. So if you consider buying the game, you better hurry to the shop.

Tweedclouds

Via B.V.G.L. I discoved tweedclouds. Here is the tweetcloud of my twitter account cast42:


Seems like that I twitter a lot about Google ;-)

Make your own comic strip with Bitstrips

Bitstrips, is an online comic strip made by you. Here's my first experiment:

The site is still in beta and you must get an invite code to try it out. I just left my email and they were kind enough to send me an invite code. AS the public launch is foreseen for today 9 march, this problem will solve itself. Happy drawing.

New hype on Nintendo DS : Professor Layton

Professor Layton and the Curious Village is a game for the Nintendo DS handheld gameconsole:

I heard about it while I was in San Francisco for GDC. I was told that the game is a new hype on the DS. According to VGCharz it sold close to 1 million times. That accounts for the 45the place on the top sales list. Not yet very impressive but that may change rapidly.
,
There happens to be a marketing campaing unleashed probably targetting, GDC and Wondercon attendees on top of, the San Francisco citizens. At the Chinese newyear parade around Union Square, Professor Layton's lookalikes drove around on Segways handing out cards advertising the game.

Professor Layton and the Curious Village
Originally uploaded by Steve Rhodes

On sidewalks around the Moscone center, several stickers advertised the game:



(See also: Gallery: Professor Layton Takes Over San Francisco)

The game is basically an animated story with a lot of casual puzzles. It's the mix of story telling and causal games that makes me interested in this genre. I guess it must not be that hard to extend such an approach to a transmedia experience with a television series as driver?

GDC08 Day 5

Last day at the Game Developers Conference. Skip if you're not interested in games.
First talk today was "Planning the Wii Menu: From PreLaunch to Wii Ware" by Takashi Aoyana. Picture taking nor filming was allowed. This talk addressed mainly how the Wii Menu was designed. The design rationale is:

• Fun for the entire family
• Something new every day

Some new features for the Wii Menu version 3 are announced:

• Creating channels from games on the disk
• Sending messages at specific times
• Activate an Internet Channel when following a link
• The rhythm of the blue led is inspired on the sound of a Japane bird (agrisu or something)
• new photo channel icon

More info in Wired : "Nintendo's Takashi Aoyama Talks WiiWare".
The next talk was about "Super Smash Bros Brawl" by Masahiro Sakurai (from Sora Ltd). This new Wii title will launch on March 9th, 2008.

This talk focused on the characters in the game: the selection, the graphics and the motion of the characters. For more see Wired article "Sakurai Talks About Smash Bros. Character Roster" or Video Interview: Smash Bros.' Masahiro Sakurai

After this Nintedo overload, I went to "Dinner Dash Hometown Hero, Gourmet Edition : Postmortem, Where casual games meet virtual worlds" by Brad Edelman (CTO/cofounder Playfirst) and Kenny Shea Dinkin (VP & Creative Director Playfirst).
Dinerdash is a popular casual game that was downloaded 200 miljoen times. The Hometown Hero version is about user generated content:

and about episodic content:

and they claim it works:

• More then 50% from the Diner Dash Hometown Hero transactions come from sub-5$ items.
• Playfirst users who have only bought sub-$5 items are growing significantly
• 57% of Diner Dash Hometown Hero purchasers are first time buyers who never had purchased in the $20-obly business model
• Diner Dash Hometowm Hero is the fastest selling game on playfirst.com
• Episodic content is popular and drives strong sales - they've released 1 new restaurant/story per month since launch

And now for something completely different "Python for technical Artists" by Adam Pletcher. You can find the Python script and the slides on Volition website. I tought that this talk would explain how you can do artistic stuff with Python but it turned out it was about how to do repetitive stuff for artists.

Next talk was "Metaplace Postmortem: Reinventing MMOs"
by Raph Koster (President, Areae, Inc.) and Sean Riley (Lead Programmer, Metaplace).
I was quite interested in the concept of Metaplace but this talk focused more on the design of the technical architecture of Metaplace. Basically, they use web technology to democratise the development of MMO's. The idea is kind of cool but it remains to be seen if it will work out.

GDC08 Day 4 Awesome

Another day at the Game Developers Conference in San Francisco. If you're not interested in my experiences at GDC just skip the posts with GDC in the title.

I started they day with a panel: "The future of story in Game Design" a panel Deborah Todd, Denis Dyack (Silicon Nights), Mary DeMarle (Eidos), Matt Costello (id Doom), Metthew Karch, Michael Hall (Timeshift) and Tim Willits (id soft, Doom). Most panels are boring but this one is the exception that confirms that rule. There was strong controversy that made the panel fun. The conclusion was that game writers/story tellers should be part of the overall game design from the beginning.
Deborah Todd was involved in several games for kids and wrote a book "Game Design : From Blue Sky to Green Light".

Next, I went to the keynote "The next 20 years of gaming" by Ray Kurtzweil (picture below).

I bought Rays book a few year ago but I didn't like it. Some I putted my expectations low for this keynote. It turned out that his presentation was even worse. He skipped a lot of slides, he had no new message, it was not about games and he was not inspirational. He was explaining what Spore was about, you can image how he didn't know his audience. Cleary a miscast by gdc. To bad.

"Halo vs. Facebook: the emotions that drive play" by Nicole Lazzaro (author of "Why we play games together"). Last years presentation was realy interesting. I also think that a social approach to games is a very important angle to understand games. So I was curious what this presentation would bring. She compared Facebook with Halo from an emotion point of view. Nicole believes there's a lot of potential for gaming in Facebook. One of her points is that current Facebook games are only about ping. If the ping triggers some threshold in the social fabric a viral wave is created that grows quickly but then dies. In games like Halo, there is ping and pong and hence a sustainable conversation can emerge.

There was a critic that a social comparison of an social platform like Facebook with Halo is a bit unbalanced and of course favors Facebook.

"Creating Spielberg's BOOM Box" by Louis Castle (Electronic Arts) Boom Box is a new game from EA for the Wii. The game concept is: "A software toy maximizing the Wii's controller with the compulsion loop of destruction and creation".

It looks like the free game Phun is something in the same direction.

In "My first MMO" Dave Jones (of Grand Theft Auto, Crackdown fame) presented his new upcoming game: APB. A lot of attention has been paid to free form personalistation. The realism of the character editor is realy awesome: