About brands, strategy and innovation

I'm often involved with strategy and innovation affairs of the public broadcaster that employs me. But branding was something I walked around and left to the professionals. Since I saw the presentation of Marty Neumeier titled "Brand Gap: how to bridge the distance between business strategy and design" :

it all ties together. Strategy, branding and innovation fit into a bigger picture. Thank you Marty for providing your presentation. I'm considering buying your books.