I just finishing reading the book "The starfish and the spider" that I got from Werner. I like the concept of spider and starfish. It helps to discuss strategies. But on the other hand it think starfish is a new word for things we know already a long time: grassroot and bottom-up. The new thing is that we are now able to work grassroot and bottom-up using the information and communication technologies. Maybe the power that comes from the combination is what makes starfishes so important. And ignites a true social landslide in the way we work and live.